Brama Travel: Unique and Personalized Experiences in the Heart of Florence
Discover the experience of Brama Travel, an agency affiliated with the Infovacanze network, which has transformed tourism in Florence with mini golf cart tours and gastronomic proposals in Tuscany. In this interview, the team shares how they decided to join the network to expand their activities and reveals fun anecdotes and reflections on the future of the tourism sector. From inbound tourism to luxury, Brama Travel offers tailor-made services, always aiming for maximum customer satisfaction.
Excerpt from an interview with the INFOVACANZE NETWORK Group:
Hello guys, welcome! Briefly tell us who you are and the story of your travel agency.
We are a group of people who came together to found Brama Travel. Initially, the idea was to serve the Florence tourism market with golf cart tours, but after getting to know Info Vacanze, we discovered the many opportunities offered by their network. That’s why we decided to expand our work into new horizons.
What are the main specializations and services you offer to your clients?
We mainly offer mini golf cart tours in the historic center of Florence, with predefined or customized routes. We also organize tours in Tuscany, wine and chocolate tastings, and visits to leather or paper workshops.
Tell us about a significant episode that marked your experience as a travel agency. How did you meet your clients’ needs on that occasion?
There have been many special situations. Our sector is very demanding (due to the cost of the tours), so satisfying expectations 100% is not always easy. We have many anecdotes, like the theft of a client’s bag just ten minutes before the start of the tour, which forced us to postpone it to the following day, with all the difficulties that entailed. Or a tour with a famous person traveling incognito in Florence who, thanks to the personalized experience, became one of our “friends.” Finally, I remember a large group traveling in three golf carts: after a quarrel among friends, one of the cars took a completely different route from the others! Our motto at Brama Travel is always to try to satisfy the customer, at any cost and at any time.
How do you think the tourism sector will evolve in the coming years? What changes do you expect?
We believe the tourism sector will split (if it hasn’t already) into two segments: the “quick and easy” tourism (budget tourism) and luxury tourism, with a clear distinction between the two. The middle class will likely gravitate more toward budget tourism. We believe that inbound tourism, with a strong presence of foreigners, will make up the majority of the market. In our sector, the main clients come from the United States and Australia, and while they are demanding, they are also very approachable. In contrast, clients from Japan, China, and Russia are less frequent and harder to satisfy. We think the market will increasingly demand more services included in the tours.
Do you think experiential tourism and inbound tourism will be the dominant trends in the future? If so, how are you preparing for this evolution?
We already see a clear preference for food and wine tourism and for experiences in workshops, such as leather or paper workshops, with inbound tourism being dominant. We always try to differentiate our tours by customizing them according to our clients’ requests.
What is the most important advice you always give your clients before they go on a trip?
At the moment, we give advice during the tours or at the end. Sometimes, if clients contact us in advance via email or WhatsApp with specific requests, we manage to give them tips even before their arrival. We are always available for any needs they may have during their stay in Florence.
When your contract with Infovacanze expires, do you plan to renew it? If so, what are the main reasons that drive you to do so?
Absolutely yes, we are very satisfied with our relationship with the network and appreciate that they keep us updated on everything.
